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" Cutting the hair with the heart"

Skill is important. It is vital for any person to master one's skill to hone one's art.

However, the most important characteristic that forms a human being is generosity and courtesy. For instance, giving up your seat to a elderly, disabled or a pregnant woman, or expressing gratitude while looking at a person's eyes.

One may think that this is a natural instinct for a person to have, but look around your surroundings. Do you truly see everyone being generous and courteous to others?

Is it possible for a person who lacks the heart to connect and care about their customers? A customer desires a 'partner' that they can truly trust. The stylists in BRAVE sees their customers not just as a customer, but as a family. Everyone walks alongside one another and faces their jobs with honesty, transforming them not just into great employees, but extraordinary human beings.

The heart will always connect with others. Rather than cutting the hair with the mind, we cut each strand of hair with the heart. This is the policy that this company kept since it's first day.

With this policy in mind, I would like to expand the company throughout the world

経営理念

「心でカットする」

私たちの会社は美を追求することを経営の基本と考える。

髪はもちろんのこと、美しい心と心のふれあいを特に大事にしている、お客様とのふれあい、取引業者様とのふれあい、仲間とのふれあい。どんなささいなこと、あるいは難しいことでも誠実に真心をもって仕事をすることにより必ず道は開けるのである。私たちは情熱と真心で時代の先頭を目指し、最高級の技術と心のこもったサービスを提供すること。

心でカットするという精神をもってわが社の経営理念とする。